What’s interesting about this booth is the fact that Blackwater officially changed its name to Xe in 2009, recognizing that it needed to try to rebrand itself and escape from the taint of the Iraq massacre. However, the company still retains the Blackwater name for its “Pro Shop,” which sells gift shop-type products with the Blackwater logo to the public. So when the company is talking to the media or Capitol Hill, it’s presenting its brand new Xe face. But when it’s marketing itself to a certain segment of conservatives, Blackwater still sells.
What's your opinion? Why do you think a company like Blackwater is still popular among NRA conventioneers and gun owners in general? Do Blackwater personnel represent the kinds of manly values and patriotism that gun owners like, you know, the old "kill 'em all and let god sort 'em out" mentality? Is there something cool about that?
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