Microsoft Corp. said Thursday that declining PC sales hurt revenue, as the software giant reported quarterly sales that fell for the first time in its 23-year history as a public company.
The company has had a difficult time combating slumping demand for its Windows operating system, as the economic slowdown has dragged PC sales down 7% to 9%, according to Microsoft's estimates.
In January, Microsoft announced its first mass job cuts in its 34-year history in an effort to bolster its bottom line The company slashed 1,400 position during the quarter with another 3,600 expected to be cut by mid-2010. At that time, the company said it was also adding a few thousand positions, mainly in its online advertising division.
Do you raise a silent cheer at reading a story like this? Are you one of those iconoclastic types who roots for the downfall of the leader, especially one which has monopolized the market like Microsoft? Do you like companies like Google, Amazon and Yahoo, who although they aren't in direct competition with a software giant like Microsoft, represent the underdog, the come-from-behind, more tenacious competitor?
One area in which they do all compete is advertising. Even there, poor old Microsoft is taking a beating.
Microsoft has also continued to struggle to compete with rivals Google and Yahoo in the online advertising business. Microsoft's Online Services division, which includes the online portal MSN and its Internet advertising sales, lost $575 million in the quarter, and sales in the division were down 14% from the same quarter a year earlier. Microsoft said the loss in its ad sales division was due to the significant decline of average rates in display advertising.
What's your opinion? What operating systems and IT products have you used? I myself have used almost exclusively Microsoft products. It just went that way, not so much by design, but more by default. I guess that's what a monopoly is all about.
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