"Basically, there's three models," says Derek Williams. "A SwissGear that's made for teens, and we've got an Avengers and a Disney Princess backpack for little kids."
Williams is the president of Amendment II, a Salt Lake City-based company that manufactures lightweight body armor for law enforcement and military use. But lately they've moved into a different market: body armor for kids. Six months ago, Amendment II introduced a new line of backpacks, built with the company's signature carbon nanotube armor, designed to keep kids safe in the event of school shootings. Since Friday's massacre at a Newtown, Connecticut, elementary school, sales have gone through the roof. "I can't go into exact sales numbers, but basically we tripled our sales volume of backpacks that we typically do in a month—in one week," Williams says.
Wednesday, December 19, 2012
Bullet Proof Backpacks for the Kiddies - That's the Answer
Mother Jones reports
Subscribe to:
Post Comments (Atom)
I wonder which is cheaper.......
ReplyDeleteThe backpack or a plane ticket to a safer country?
Which you're welcome to buy--either one. It's America, where you get a choice.
DeleteAfter reading your latest comments E.N. I'll gladly pay for a plane ticket for you to any country of your choosing..As long as it's one way..
DeleteIf it makes the parents feel a little better, then what's the harm?
ReplyDeleteThere's always going to be people who exploit tragedies to try and sell their product. Think of these people as the MikeB302000 of the backpack world.
ReplyDeleteThey started selling these 6 months ago. Not sure how they are exploiting this tragedy with a product line that was already being sold, unless you are talking about the advertising. That advertising was already being used, so it certainly was not created just to exploit this tragedy.
DeleteNow THIS is exploitation of a tragedy. He even used the word 'exploit'.
http://www.washingtontimes.com/news/2012/dec/14/dem-lawmaker-get-gun-control-obama-must-exploit-sh/
So tell me, do you think that is ok?
Jim, my guess is that 'Anonymous' will never answer you...Just a proverbial shot in the dark guess on my part though...
DeleteThe company's website says that the packs are rated at IIIA. That will stop every handgun round that I'm aware of, but not centerfire rifle rounds.
ReplyDeleteThe thing to remember is that events like Newtown are rare. There are many other risks that are more likely.
Greggy: Still trying to rationalize killing small children?
ReplyDeleteAnd where have I done that? You're the one who justifies every murderer. After all, that magical gun forced him to kill.
DeleteYet, Jadegold feels no compunction about Obama killing small children with his drone attacks. Not very consistent there are you? You certainly don't hold the moral high ground.
ReplyDeleteorlin sellers
Orlin: Sadly, children can and do get killed in warzones. And drone attacks are much more discriminating than aerial bombing or artillery or firefights.
ReplyDeleteBut gunloons would very much prefer to live in a warzone.
Wow. Prefer to live in a warzone? I think that's one of your most asinine statements yet.
DeleteI guess ignorance IS bliss, since you work so hard to stay ignorant.
lol!! have you been to a real warzone Jade...I'm guessing you haven't..
DeleteI missed the declaration of war on Pakistan and Yemen. When did that happen, JG?
DeleteClearly, you have no moral high ground, you might not even have any morals using that kind of dishonesty.
orlin sellers
Jimmy: Of course, you prefer to live in a warzone. How else do you explain your fevered desire to carry guns everywhere?
ReplyDeleteAfter all, it's understandable one would carry a firearm in a warzone--but in the US?
Wrong again, Goldie. I do not have a carry license, so I do not carry. I merely believe that the intent of the 2nd Amendment was to allow us to carry if we so choose. Your desire to put everyone that beieves in gun rights into a mold that you have created through your fevered imagination shows that I was correct. You wallow in your ignorance, and I doubt you have the desire or even the ability to admit your error.
ReplyDeleteKilling kids and sewing seeds and creating jobs. Just business ya know.
ReplyDeleteJimmy: Because you believe bin Santa doesn't make it so.
ReplyDeleteI'm always correct; it's a gift.
"Jimmy: Because you believe bin Santa doesn't make it so." I'd have used [sic] but you'd get tired of seeing so often. You write a sentence like that and then claim that you're always right?
DeleteLOL! This is the second joke I've seen from you in a week. And a bad one at that. You must be ill, Goldie. I hope you get better, because it's no fun when you make it so easy.
DeleteA country in which there's a market for children's body armor should be ashamed of itself. Better, those responsible for that situation, the NRA, gun manufacturers, gun lobbyists and gun-rights advocates, should be ashamed.
ReplyDeleteSo much better to live in a country where choices are made for you--that's really what you're saying, Mikeb.
Delete