Good history of Eddie Eagle.
Is it some weird coincidence that the NRA wants children to be exposed to Eddie Eagle--but don't want to require gunowners to have mandatory training? Why do they resist any effort that might prevent kids from coming across guns?
Further, there's no literature to suggest 'Eddie Eagle' works. In addition, there are studies that show "Just Say No" programs, like Eddie Eagle, don't work.
DG - My two cents on the NRA marketing their brand to children - here is an example of how the NRA and the Eddie Eagle 'brands' are linked: