Chris Brown wrote a wonderful article for Media Matters about the false advertising used by gun manufacturers.
The gun lobby ceased to be about hunting and hunters long ago, but maintaining that image is a critical marketing tool for the NSSF and the NRA. The NSSF's idea of a modern hunting rifle are AR platforms, such as the M-16 civilian variant AR-15. The blurring of the lines can be explained by the gun industry's need to sell new firearms products to the eroding percentage of the population which owns firearms, when the firearms currently owned by Americans have very long lifetimes. While NSSF may present AR-15's as the modern hunting rifle don't expect them to redo the logo anytime soon.The individual gun owners who spout all the NRA buzzwords, perhaps shouldn't be the primary focus of gun control laws. Even the FFL guys who make straw purchasing easy by turning a blind eye, or worse, perhaps are nothing more than pawns. The real guilty parties are the gun manufacturers. They produce more product than can be consumed by the law-abiding. They build into their sales strategies the fact that their products are flowing from the factory to the FFL to the individual owner, and too often to a criminal. These are the guys who pitch guns like the KSG shotgun that Robert was talking about as quail guns.
What's your opinion? Do you think more needs to be done about the producers of these weapons? Do you think they need to be limited more or controlled better?
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